Get ready to step into a world where culture comes alive and the future of tourism shines bright! 🌟 Ustel Philippines is incredibly proud to have sponsored and supported Pasundayag: A Tourism Showcase, presented by the brilliant and passionate students of the University of Cebu - Bachelor of Science in Tourism Management.

This spectacular event was more than just a presentation; it was a vibrant celebration of heritage, creativity, and the boundless potential of the next generation of tourism leaders. Held at the University of Cebu, the campus was transformed into a hub of innovation and cultural pride, and we were thrilled to be a part of it.

For those who don’t know, Pasundayag is a Cebuano term meaning "to show" or "to display." And show they did! The students masterfully weaved together the threads of local traditions, sustainable tourism practices, and innovative hospitality concepts into a breathtaking tapestry of performances, exhibits, and presentations. From captivating cultural dances that told stories of old to forward-thinking business proposals for the modern traveler, the event was a true testament to the talent and dedication brewing at the University of Cebu.

Why Did Ustel Champion This Vision?

At first glance, fashion and tourism might seem like different worlds. But at Ustel, we see a profound connection. 🤝

Both are built on a foundation of authentic experience, comfort, and genuine care. Just as a tourist seeks comfortable, reliable clothing for their adventures, we strive to provide everyday comfort that families can trust. The tourism students at UC are learning to showcase the beauty of the Philippines to the world—to create welcoming, memorable, and seamless experiences for every traveler.

We see them as fellow storytellers. While they tell the story of our rich culture and breathtaking destinations, we tell a story of gentle, everyday care through our 100% pure cotton clothing. Supporting Pasundayag was our way of investing in the storytellers, the experience-makers, and the future guardians of Philippine tourism. It’s about championing a generation that values authenticity, sustainability, and heartfelt service—values we hold dear at Ustel.

A Celebration of Future Trailblazers

Witnessing the creativity and professionalism of the UC Tourism students was truly inspiring. Their passion for promoting Filipino culture and their innovative approaches to the industry are exactly what the future needs. 👏

Ustel Philippines believes in supporting initiatives that nurture growth, creativity, and community development. Partnering with the University of Cebu for Pasundayag was a perfect alignment of visions—a shared commitment to excellence, celebration of local talent, and a deep-seated pride in our Filipino identity.

Congratulations to all the students, faculty, and organizers behind Pasundayag! Your hard work and dedication did not go unnoticed, and we are so honored to have been part of your success.

Here’s to supporting the dreams that will shape the future of travel and hospitality in the Philippines!

Stay comfortable,
The Ustel Philippines Family

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